Email marketing is a kind of online marketing that permits
website owners to advertise, notify, or request certain action from subscribers.
Why your business should use email marketing
The cost is very reasonable and you can email your target
audience any day. This makes email a very powerful technique.
When you run a strong email marketing campaign, you are
certain to create an audience of highly engaged fans
You can't wait for your next message to reach their inbox. In
addition, as long as you have a product or service to promote, everyone is
willing to buy. There are many compelling reasons why you would want to start
implementing email marketing strategy for your small business.
Generate huge ROI
Marketers have long considered email marketing as the most
efficient way to increase awareness, gain leads, generate revenue, and improve
customer retention compared to other more frequently used marketing and
Get long-term results
In 2010, MarketBeat firm began collecting subscriptions for their newsletter using their email marketing tool. Almost two years later, a large number of readers who signed up throughout the year continued to view their content, interact with advertisers, and purchase products and services from their small business. The email list you have is a long-term asset that will continue to generate profit and social funding for your business in the future.
ALSO READ: What is Email Marketing?
Most customers want business emails:
A study conducted by Marketing Sherpa revealed that 72
percent American consumers say email is their preferred method. They also
discover that 61 percent of customers very often prefer receiving promotional
Additionally, 70 percent of customers say they will always
open an email from their favorite business. 95% of people who choose to receive
email from manufacturers say that the marketing emails they receive are very
Email is global:
Approximately 87 percent of the population in the US has
access to the Internet at home, and 95 percent of customers have an email
address. With email marketing, you don't have to worry if your target audience
has an email address.
It is a flexible technology:
Internet access was launched 25 years before the first iPhone
was produced. Despite the huge amount of technological advancements on the
planet as well as the proliferation of smart phones, computers and private
tablets, email technical standards have only been updated a few times.
Email marketing can be standardized:
With Instagram, you are at the mercy of the best companies
whose interests do not align with yours.
You can spend a great deal of time, energy, and money
building audience on these platforms that have that stage to change the
principles in a way that ends the sustainability of your marketing campaign.
This will not be the case with email marketing because no one controls the
technological infrastructure that allows email to be delivered to the six
billion mailboxes on the planet.
Email marketing can remain one of the best and most flexible
methods of marketing and advertising for physical and e-business. It's hard to
match the potential return on investment that email marketing offers. Your
attempts to make profit will continue to yield well into your future.