Email marketing is a kind of online marketing that permits website owners to advertise, notify, or request certain action from subscribers.
Why your business should use email marketing
The cost is very reasonable and you can email your target audience any day. This makes email a very powerful technique.
When you run a strong email marketing campaign, you are certain to create an audience of highly engaged fans
You can't wait for your next message to reach their inbox. In addition, as long as you have a product or service to promote, everyone is willing to buy. There are many compelling reasons why you would want to start implementing email marketing strategy for your small business.
Generate huge ROI
Marketers have long considered email marketing as the most efficient way to increase awareness, gain leads, generate revenue, and improve customer retention compared to other more frequently used marketing and advertising methods.
Get long-term results
In 2010, MarketBeat firm began collecting subscriptions for their newsletter using their email marketing tool. Almost two years later, a large number of readers who signed up throughout the year continued to view their content, interact with advertisers, and purchase products and services from their small business. The email list you have is a long-term asset that will continue to generate profit and social funding for your business in the future.
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Most customers want business emails:
A study conducted by Marketing Sherpa revealed that 72 percent American consumers say email is their preferred method. They also discover that 61 percent of customers very often prefer receiving promotional emails.
Additionally, 70 percent of customers say they will always open an email from their favorite business. 95% of people who choose to receive email from manufacturers say that the marketing emails they receive are very helpful.
Email is global:
Approximately 87 percent of the population in the US has access to the Internet at home, and 95 percent of customers have an email address. With email marketing, you don't have to worry if your target audience has an email address.
It is a flexible technology:
Internet access was launched 25 years before the first iPhone was produced. Despite the huge amount of technological advancements on the planet as well as the proliferation of smart phones, computers and private tablets, email technical standards have only been updated a few times.
Email marketing can be standardized:
With Instagram, you are at the mercy of the best companies whose interests do not align with yours.
You can spend a great deal of time, energy, and money building audience on these platforms that have that stage to change the principles in a way that ends the sustainability of your marketing campaign. This will not be the case with email marketing because no one controls the technological infrastructure that allows email to be delivered to the six billion mailboxes on the planet.
Email marketing can remain one of the best and most flexible methods of marketing and advertising for physical and e-business. It's hard to match the potential return on investment that email marketing offers. Your attempts to make profit will continue to yield well into your future.