The concept of
email marketing is not a new one, however many organizations are yet to embrace
this marketing concept as much as they ought to. There are lots of concerns
that go with email marketing. They include but are not limited to the
following:
·
Will
my emails be treated as spam?
·
Is
email marketing a waste of time and effort?
·
In
the end, will it help my work help a lot?
Some
businesses will say that the time spent on email marketing isn't worth it to
them, and the profits they could make from it don't even begin to offset the
time they spent.
Smart Business Email Marketing
Creating Your First Email Marketing
Campaign
The truth of
the matter is, when it comes to marketing, most studies have shown that email
marketing works better than other marketing strategies, including the use of
social media. This does not mean that other marketing methods should be
rejected, because a healthy marketing plan is one that uses various marketing
techniques to complete marketing objectives.
How does
email marketing work?
It's best to
think of email marketing like any other marketing method, except for the use of
a paper, printer, and ink. Electronic mails containing what is usually sent by
mail can be sent as postcards to announce an upcoming new sale, a new item, or
even give coupons to valued customers. The path they take is to collect email
addresses of existing customers and potential customers. The best way to do
this is to have a area on your website to collect emails. For example, a
call-to-action form that allows customers or prospects to sign up for email
offers. This will allow you to legally obtain and use the email address to send
your email marketing materials.
Email Marketing Tips That Work
There are
companies that offer bulk email lists. The issue is that there are risks in
this that need to be highlighter. You must understand that you can only send
emails to those to whom you have permission to send this email. Therefore,
buying email addresses is not always the best solution. Note that the United
States has the CAN-SPAM Act, enacted in 2003, which makes it clear what
businesses can and cannot do when it comes to email marketing.
CAN-SPAM Act
of 2003:
There are
certain rules to follow when sending email marketing materials:
a) Always
make sure your subject line conveys what you are writing about and is in no way
misleading or false. For instance, a good subject line is going to be: Discount
sale to valued customers only! A tricky subject line would be something like:
You have won $200!
b) Also make
sure you tag 'to' and 'from' respectively. You need to make sure your name or
business name is properly represented so readers can know the source of the
email.
c) There
should be a link to unsubscribe at the end of the mail. You must give your
readers the option to opt out of receiving your email marketing communications
if they choose to do so.
d) Every
email sent as advertising must include this contact information. Also, there
should be a physical business address provided in the email.
3 Comments
Perfect Explanation Thanks for sharing
MOHAMED MADANI MOHAMED MIMAZ
July 16, 2022 at 5:31 PM
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Good website
Ahmer
August 18, 2022 at 2:02 PM
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Good website
Ahmer
August 18, 2022 at 2:02 PM
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