Email marketing is one of the popular tools internet
Email Marketing System Overview:
A lot of people know what email marketing is. It is well
known that â€œEmail marketing is about marketing products via email messagesâ€. This
is what the general public knows about email marketing and itâ€™s true to some
Basic Requirements of Email Marketing:
The first thing to start with is the list of people you will
send emails to with your email marketing tool. In the online marketing world this
list of subscribers is referred to as "email marketing list". You
must have read online that "the money is in the list", etc. These
lists are the list of subscribers who have agreed to receive email messages
Email Marketing: Do it legally!
Sending unsolicited emails to individuals who have not
consented to receive emails from the sender is called spam.
Under the CAN-SPAM Act of 2003, it is illegal to send random
emails and it is an offence punishable by law.
Most of the online marketers don't know about this and they
begin to send promotional emails to any email address they can get. It is
highly recommended that you avoid spamming individuals as this may lead to
legal action being taken against you and this will also tarnish your reputation
Where do you find the list?
The list of individuals you can send emails to can either be grown
or you can pay for them.
List building is an ongoing, long-term activity. You may have seen square boxes or pop-ups on websites asking for your name and email address to send free updates or sign up for their free newsletter. You will become a subscriber to their site once you enter your name and email ID in the box.
ALSO READ: Smart Business Email Marketing
When you enter your name and email address in the form, you
"opt-in" to receive emails from that specific site and the list is
called the "opt-in list". Your email and name are saved in the
program's database, which can send automatic emails to an entire group of
subscribers (ie the list) at preset intervals. For instance, the sotware can
send welcome emails to everyone who subscribes to the list. This software will also
send another email after, for example, 4 days from the date the subscriber
joined, etc. This program is called "an autoresponder".
If you own a websites, you can create your own list by building
opt-in forms on your websites. Many of the autoresponder software available
online provide easy-to-use tools for creating Opt In forms and boxes that you
can easily embed on your websites.
Purchasing Email Marketing List:
There are many websites that sell email lists to online
marketers. A subscription list can consist of 1000 people or it can contain
millions of subscribers. The more people on the menu, the more the fee you have
to pay for the list.
Opinions vary on how effective it is to pay for email marketing subscribers, but it is recommended that you purchase the lists only if the site is trusted you're buying your email marketing list of subscribers from and this list targets a particular group of individuals interested in a given niche.
ALSO READ: Creating Your First Email Marketing Campaign
The subscription list grown on wallstreetjournal.com, for
example, consists of a financial niche which represents people interested in financial
topics or news.
Also, the list grown on any job opportunity website will
consist of a group of people who are interested in new job opportunities. For
best results, it is recommended that you match people's interests with what
you're promoting with your email marketing campaign.
Email Marketing. & Safe Lists:
Safe lists are groups of people who have accepted to receive
promotional emails or offers from other people on the list in exchange for
sending their own marketing emails to other persons.
Safe lists are created on websites that offer membership
(free or paid) to individuals. Site memberships allow members to send emails to
all members and in return they have to receive emails from other members.
You might be wondering why these people send emails to each
other and what is the use of that?. Many of these sites have members who are
online marketers who want to promote either affiliate products or their own
products to others. There are different opinions about the effectiveness of safe lists, but in our
opinion, safe lists are efficient so long as you have very huge safety lists. Safe
lists can help you promote products right away, even if you don't own your own
You can promote affiliate links to members of a safe list and
earn profitable commissions. You don't need to wait to create your own list when
you have a safe list. So if you do not have any website or list of your own, it
is better to look for safe lists to start promoting your products.
In conclusion, we can see that email marketing requires
building specific lists. If you have your own website, with the help of
autoresponder email marketing tool you can start building your email marketing
lists. If you don't have a website, you can start email marketing via safe
lists or by purchasing email addresses from trusted websites.