Digital
marketing is in fashion today. Every day new techniques and methods are
invented to improve marketing. In the midst of all this, it's easy to think
that email marketing is an outdated technique.
We may think
of it as no longer in use or not getting the desired outcome.
However, you
couldn't be correct this time.
Email
marketing is still very popular nowadays. In fact, it is becoming more successful
over time. The question is, what makes it such an attractive marketing
technique, despite it being around for a long time?
Well, let's
find out.
Below are some of the reasons why people are still fond of email marketing:
The major
reason why email remains a favorite is the cost factor. It has a very low cost.
What you need is an effective email ID and you are ready to begin your email
marketing technique.
In some
cases people begin by purchasing email addresses in bulk. This however, it is
very rare. For the most part, they only send emails to people who already
subscribe to their site.
A practice that
is emerging is the use of software to automate the creation and sending of email
messages. The cost is however usually lower when compared to other marketing
modes.
There is no
printing fee included, and you do not need to pay for advertising space such as
on newspapers and TV. In general, email marketing is still one of the cheapest
marketing methods.
In addition
to being profitable, it is one of the easiest marketing methods available. You
do not need any sophisticated software, separate department or large team.
What you
need is a few professionals who know the job and the necessary hardware.
There is
always the potential to use better tools and software in email marketing.
However,
most people prefer the simple format as it is mainly the content that informs
the effectiveness of the email.
A lack of
complexity enables you to fully focus on creating compelling email content.
A very good
advantage of email marketing is that it enables you to target a specific
segment of your audience.
Since
companies usually get email addresses through registration or signup, they also
capture the basic information about the customer, such as name, age, gender, location,
etc.
Such
information can be used to create targeted email messages.
For example,
if your company makes a great offer for students, you can send the emails to
users under the age of 24. And if your company offers discount prices on
women's clothing, you may want to target women rather than men.
Users may
also notice a pattern that they only receive emails important to them. Thus, in
addition to saving plenty of resources, the company can also create a trust
factor between the brand and the customer.
Also Read:
Use Email Marketing Services to Increase Leads and Profit
Your Business Can Be Successful With Email Marketing
Although
with a wider scope, this one-way marketing has a very serious drawback, namely
the lack of interaction. Even if you provide your best marketing ideas, the receiver
can decide to ignore them.
Simply put,
you cannot simply force users to make an effort to pay attention to your offer.
Meanwhile, small efforts can certainly pay off.
Email
marketing enables you to induce those efforts. By adding a “call to action,”
you can get users to visit your website to view what you have to offer.
And having a
call to action saves you the trouble of providing a lot of information in the
email. So, in the body of the email, you can focus on adding only the most engaging
content.
A lot of
marketing strategies engage visitors who may never had prior interaction with
the product or service. There are certain types of digital marketing techniques
that target users who have demonstrated similar interests in their actions, as
seen on Google and Facebook.
Email
marketing however, is the only marketing method where users themselves request
to be one of the company's subscribers.
Companies
obtain users' email addresses when they sign up on their website or when they
sign up for newsletters.
Obtaining
pre-approval from subscribers guarantees that your email efforts are more
visible and effective compared to other marketing methods.
One notable
feature that makes email marketing so desirable is the metrics. Many
traditional marketing methods are either weak of have no metrics, such as television,
radio, and newspapers.
However, in
email marketing, you can get all the measurements you need even when decades
have passed.
Also keep in
mind that to determine performance metrics, you will need an appropriate email
program.
The right
program will give you every correct data, from the number of emails that have
already been opened to those that have redirected the visitor to your website.
These results can give you insight into what's working for your campaign and what's not.
One of the
great benefits of using email marketing is that it helps you to see immediate
results. Once an email is sent, the user will either receive it or receive a
notification about it. A lot of people check their email box every 24 hours.
Therefore, whether
the user decides to accept your offer or not, you will be able to see the real
results the following day.
Many other
marketing methods require a few days or sometimes weeks to deliver results. But
email marketing can get results before the date is changed.
Also Read:
Email Marketing Tips That Work
Email
Marketing Tips for Small Businesses
8. No Limits
Since email
marketing is such an important part of online marketing, it is not limited to
geographical space.
Though this
applies to any digital marketing technique, email marketing is a viable option
when compared to traditional marketing platforms such as television and print.
The
difference is that you can target customers from all over the world belonging
to different countries, age groups, genders, professions, etc.
The larger
the range of subscribers you choose, the larger your potential subscriber base.
Conclusion
Despite its
negative stereotype, email marketing is still productive and alive today. As
discussed earlier, there are many reasons that make people prefer it.
Although
there are other marketing methods that may outperform the email method in one way
or the other, overall, it is still one of the most accessible and effective marketing
methods in the world.
0 Comments