email mark vs social media

7 Reasons Why Email Marketing is Better Than Social Media

You’ve heard it before: social media is the best way to market your business today, and there’s no better way to get people to notice your brand than through all of your updates on Facebook, Twitter, and Instagram. Well, what if I told you that email marketing might be able to help your business more than all of those platforms combined? Believe it or not, there are plenty of benefits of email marketing over social media marketing. Here are just 7 reasons why email marketing trumps the rest when it comes to reaching out to potential customers and clients.


You Own Your List

Your list is your most valuable asset, so it's important to make sure you're working with it in the best way possible. To do this, you need to know who your subscribers are and what they want from you. You also need to know how often they'll open your emails. Once you have this information, the sky's the limit on how awesome your email marketing strategy can be. For example, if you know that people open your emails more when they contain links rather than just text, then you should focus more of your efforts on creating an engaging design around those links. It all comes down to knowing the individual needs of your subscribers and catering to them. With social media, you don't own your audience - and as a result, there's less control over what kind of content you publish. What does work for one person may not work for another person- but with email marketing, each subscriber has subscribed because they're interested in whatever you have to say!


You Can Reach More People with Email

Email marketing can reach more people than social media because email marketing allows for a personal connection to be made with the person on the other end with the help of email marketing software. This means that you're able to engage with your audience and create a one-on-one relationship with them. You don't just get the chance to send a message, but you get the chance to actually talk with people who are interested in what you have to offer.

Social media works best for brands that want to do quick blasts of information or product announcements. However, if you're looking to build a long-term relationship with your customers, then email marketing is likely going to work better for you. Plus, social media platforms like Facebook only allow small percentages of messages to make it through their filters which makes it hard for posts from businesses to be seen by potential customers.

 Also Read:

·         Creating Your First Email Marketing Campaign

·        Email Marketing Tips That Work

Emails Are More Personalized

Email marketing will typically be more personalized than social media. If you send an email to a client about their upcoming appointment, for example, you can personalize the subject line with their first name and it's much more likely that they'll open it because you've taken the time to address them in a way that makes it seem like they're not just another faceless contact on your list. You Can Get A Return On Investment Quicker: Because you have better control over the format of emails than with social media posts, you can get a return on investment quicker. Emails take less time to produce and are cheaper to run which means you can track ROI with ease. You Don't Have To Compete With Other Brands: It's hard enough trying to share your message across multiple platforms without having other brands' messages in front of people who may not even know who you are or what you offer. When people sign up for your newsletter, they do so knowing who you are and what you offer, so this is one less barrier between them and your brand.


You Can Automate Your Emails

Email marketing can be done on autopilot with email marketing software. You can schedule your emails to go out at a specific date and time, so you don't have to spend any more time than you need to keep up with the latest changes in email marketing. This can be very beneficial for small businesses that are trying to juggle many different things at once. As a result of this automation, your company will be able to consistently put out great content without taking up much of your valuable time. Plus, it's easier to share content: Linking back to blog posts or videos is much easier through an email campaign because all the links are neatly displayed right there. And it's cheaper: Email campaigns cost less money when compared with other methods of marketing like social media campaigns.


Emails Have a Higher ROI

Emails can be more effective than social media because of the following reasons: 1) emails are less expensive to send; 2) emails have a higher ROI (return on investment); 3) email marketing has been shown to increase customer purchase rates by up to 400%; 4) email lists are easier to build than social media followers; 5) email lists are easier to segment, making it easier for companies to target specific groups of customers with tailored messaging. What do you think? Should marketers rely on social media or should they use email marketing?


You Can A/B Test Your Emails

Email marketing has a huge advantage over social media because you can A/B test your emails in an email marketing software. When it comes to social media, the only way to tell what's working and what isn't is by the number of likes, comments, or shares. With email marketing, you get to see which subject lines are more effective at getting people to open and read your emails. You also get to test different call-to-action buttons in order to find out which one gets the best response rate. You Get Personalization: One major drawback with social media is that while it's nice that everybody sees all your posts in their feed, you don't have any control over who sees them.


Email Marketing Is Easier to Scale

Marketing via email is one of the most cost-effective ways to reach your audience. Not only does it give you a great return on investment, but it also scales easily and can be done in just about any budget. You won’t have to worry about going viral or dealing with algorithms that could change at any moment.

What’s more, email marketing can be automated for optimal efficiency - all you have to do is send out campaigns as needed. You'll find that most platforms offer tracking and analytics for free, which will make your life much easier when trying to measure ROI and set up triggers for future campaigns.



Email marketing has been around for decades and it's not going anywhere. It's the best way to stay connected with your customers on a personal level, which can't be done with social media. Rather than being exposed to content that you may or may not want, email marketing allows you to take control of what you see in your inbox, making it easier for you to tailor your content to your customer's needs.

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