It is common knowledge that when it comes to online marketing
for your business, driving traffic to your website is one of the focus areas.
Also, most marketers and website owners want to keep track of the number of
unique visitors and hopefully get new customers. However, one thing a lot of
people don't think about is keeping track of is following up on the site
visitors and customers they already have. A lot of people do not realize how
beneficial email marketing follow-up is in the long run. In fact, follow-up
marketing can be critical to the success of your business. Studies show that
email marketing can increase revenue and avoid losing 64% of your sales. You
can see that it's much easier to sell to existing customers than it is to find
new ones. Email marketing has become a very powerful marketing tool for
Over the years, email marketing software has often been
misused by spammers. However, despite this misuse, email is still highly valued
and appreciated by subscribers. Email marketing serves as a means of notifying
previous customers of offers, deals, and opportunities at the right time. Once
your website subscribers buy from you, they are more likely to purchase again
with a follow-up email.
Email marketing or follow-up is all about credibility with your customers and building trust with them. Now with email marketing, a lot of people are choosing to use an autoresponder email marketing tools. Automatic replies allow for fast, consistent, and personalized email follow-up. Most novice marketers don't realize that it takes about 7 times to contact potential customers to make a sale.
ALSO READ: Email Marketing for Success, Pt2
Marketers and experts understand this and know that email
marketing/tracking is critical to the success of any website. The beauty of
autoresponders is that they allow you to automate your email marketing
campaign, saving you time and money. You can market with structure and ease and the whole process
becomes automated. When you want to send mails to your old subscribers and
customers, the autoresponder will allow you to create your own email content,
send the message, and schedule your own delivery times and dates. In addition,
once your email marketing campaign is launched, you can promote limited time
offers and add new messages at any time. Automatic replies allow you to contact
your subscribers and remind them of your presence and your services.
If you have a good amount of website traffic, building your
email marketing list for an autoresponder is not difficult. Also, you can
easily get people to subscribe to your list if your site is informative and
offers various bonuses or free offers.
Remember, properly email marketing can be a very successful
tool for businesses. But the key is to do it right. You want to provide
valuable content and not to sell too much with marketing emails. Your
subscribers will always return to your site as long as you don't abuse their
trust. Therefore, when using email marketing tools, be honest
and only offer products or services that you believe in or have tried yourself.
So long as your email marketing list subscribers remain, you can connect with
them using follow up marketing. Your total profit comes from the many sales you
make from repeat customers. After your first sale to a subscriber, you have to
stay in touch and offer them new products or services of value. So, all you
have to do is set up your email marketing campaign and get your list going
constantly, on autopilot with an email marketing software.