Email marketing is a marketing strategy that a lot of
business owners are attracted to because the practice is simple, inexpensive,
and highly effective if it works. If you're looking to hone all of your marketing
strategies, maybe it's time to develop an email marketing campaign. The
following is how to get started developing and launching your first campaign:
Start by defining the goal of your email marketing campaign:
What message will the email deliver? Most campaigns contain emails that educate
the user base, promote products and services, and advertise events. Define the
call to action you want your email readers to take and your campaignâ€™s
measurable success metrics. It is also necessary to know your email contact
lists and the lists of people you want to send the email to.
When it has to do with creating an email marketing campaign, you will often find the need to send and follow bulk emails. Some email platforms are not equipped for this, hence it is highly recommended that you choose and use email marketing software such as Getresponse that allows you to create and manage email databases, as well as use customizable email templates and campaign management services for free, further simplifying your process. Ensure that you import the email addresses of your existing and potential subscribers and set up email lists within Getresponse email marketing tool email marketing tool.
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With getresponse, create and name your email marketing
campaign with a concise name that you can remember without risking confusing it
with subsequent email marketing campaigns. A good recommendation would be to
name your campaign by the purpose, followed by the date. Next, configure
follow-up actions. Later, you can view them through the reports summary page.
After creating and naming the campaign, you will be asked to
create the email that will be sent to potential or existing customers. Email
marketing tools such as Getresponse often help by offering customizable
templates which users can make adjustments to. Add your company logo, address,
and contact details with your company's social and website links. Create strong
subject lines to compel readers to open your emails, including attractive
Your email content should be attractive but concise, with a strong focus on features or benefits that are beneficial to email readers. In addition, the email should also have a good text-to-image ratio. This balances the entire visual aspect.
Once completed, your campaign is ready to be submitted and
tested. Schedule your emails and test your email performance based on open and
click through rates. Try different times and days to see if the effectiveness
will increase. This will basically allow you to know the optimal time
to receive your emails; the same time can be used for subsequent email
marketing campaigns. Set a specific time period for your email marketing
campaign before displaying performance results.
Getresponse allows users to track click through rates as well
as open rates. You can see how often your emails are opened, determine which
links are clicked most often, and analyze other relevant data that may be
useful for your next marketing strategy. This allows you to make changes to
retarget and improve your results.
If you can complete all of the above steps, you will create
your first email marketing campaign successfully.