Email Marketing: Want to Triple Your Return on Investment?

Some marketers today think that email marketing is dead. Today, many marketers have abandoned email marketing scheme for social media. Social media seems more appealing than email. The question is: is a social media post really as effective as an email? It’s a well-known fact that you can easily send a friend request on social media than to collect an email on the internet. However, marketing via email is worth three times the value of social media marketing.

Email marketing is targeting customers through email messages. Email marketing involves sending a promotional email or advertisement to a subscriber through their email address. Today, a large number of organizations use email marketing. More bloggers are using email marketing today than in the past. For instance, have you ever been browsing a website and seeing a field that asks you to submit your name and email for a free update or e-book? This is the front end of email marketing.

Most website owners use email marketing and email marketing software because it improves customer experience. With a well-targeted email list, you can reach potential customers and established customers as well. Any subscriber would be better and more informed via email. An email will have higher visibility than a post on Facebook or Twitter. A social media post will be drowned by a stream of content minutes after it's posted.

Do you really need email marketing?

You need email marketing to help you improve the experience of your customers or readers. Forget the visual appeal of social media marketing. Efficiency is the attraction, greater scope, greater engagement, higher CTR etc. As many experienced marketers say, "the money is in the list.

·        9 Shocking Facts About Email Marketing

·        Email Marketing for Success

Possible reach:

In 2013 about 3.2 billion email accounts were created worldwide? 95% of online consumers use an email address. What’s interesting is that 91% of these consumers check their email box at least once a day. Nowadays, we browse our phones more often than our computers, and so we get notified easily when we receive emails. Mobile phones notify us.

Nowadays, it’s easier to check an email than to check a Twitter or Facebook post. This is because when we post content, a million other people are also posting. Hence, finding a post you liked some days ago can be the most difficult task.

Emails will help you improve your online presence. Also, it will help you improve the reader experience. It isn't really that expensive setting up an email marketing campaign. From $15 per month and below you can set up one. Some email marketing software services like Getresponse offer free services for the first 500 subscribers. Email marketing is not dead and it can kill the silence between you and your customers.